‘I’m proud that my business doesn’t scale’
"Hi, my name’s James and my business doesn’t scale. I’ve got another declaration to make up front – one many small business owners will be familiar with – I abuse pronouns on our website, in our emails, in the general conversation about our business. The business of which I speak is Kennedy City Bicycles, and it’s essentially a one man band. Well, I do see my partner Florence as very much a part of it, but then again she has her own business too (Petalon Flowers)."