We want to put people on the streets of cities riding bicycles designed for that purpose

Not your dad’s old BMX. Not a bare-bones fixie. Not a £5,000 road bike last seen ascending the french alps

We want to save people money, help them explore the cities they live in, get them outdoors and take them away from air conditioned cars, smelly trains and the guy next to them on the bus whose headphones are turned up too loud.

We want people to enjoy the adventure, the freedom and the beauty that comes with cycling the city streets.

Most of all we want people to love doing it the way that we do.